Proven Ways to Market Your Painting Business
If you don’t have effective marketing, you don’t have a business. Every potential customer starts as a lead or prospect. Unfortunately, most marketing doesn’t work. But here are seven proven ways that have worked for our painting businesses
Door-to-door marketing
When you’re just starting, this is THE best way to start. A lot of people are afraid to do this, or don’t have the hustle to do it. Which means more leads for you! Basically, every hour you go door-to-door, you’ll get 1-2 painting leads. We’ve run hundreds of marketing teams to arrive at this number.
Referrals
Referrals are the best leads. If you provide excellent service and quality, you’ll get a lot of referrals. A lot of contractors are unreliable, don’t communicate well, or do sloppy work. So if a previous customer recommends you, there’s a 90% chance you’ll win the job just by showing up.
Lead Providers
Lead providers are companies that specifically generate leads for your trade: painting, carpentry, etc. It works like this. A potential customer submits a request for an estimate online and you are sent their information with the project details.
Lawn Signs
Lawn signs are one of the best investments you can make for your painting company. As you’re painting a house, ask your client if you can put up a lawn sign with your company info in their front yard.
Commercial building painting
How your business looks says a lot to your customers, it needs to portray your company image as well as professionalism to your clients. Creating the ideal atmosphere inside a retail store is crucial for helping your employees make sales. Your store needs to have an environment that represents the quality of products you provide, our color consultation experts can help you design just that!
Even if you don’t have a retail business and your commercial building is an office space or building, it is still very important to design a comfortable environment for your employees. Not only will this help boost your company moral, but it will help build an identity of professions that will help your business thrive. When your employees are working in an office building that has been taken care of and provides them with a comfortable place to conduct business, they will take much more pride in their work then if they were in an uncomfortable atmosphere.
Why Own a Painting Business?
When people investigate options for starting a new business, they inevitably move towards the businesses that seem like they would be the most fun and offer the best chance to make a living. A painting business franchise through Fresh Coat offers you the operational and marketing support you need to succeed. But how can you tell if a painting business is right for you? Aside from being a low cost franchise opportunity, a painting business offers revenue streams most people are not aware of.
You Can Make the Big Bucks
you will be taught how to maximize your profits by being an efficient painting company and knowing how to use your equipment properly. The residential and commercial painting industry is already businesses with high profit margins, but you can extend those margins when you have marketing and operational support from a company of experts. The reality is that a painting business offers generous profit margins that will make your business grow.
The Competition Does Not Have a Chance
When most people start a painting business, they buy a pair of overalls and start knocking on doors to find customers. But when you own a franchise, your company will have a professional look and give professional results that will blow the competition away.
Good Help Is Easy To Find
One of the benefits of starting painting business is that you will not have a problem finding qualified employees to help your business get off to a fast start. Anyone with any level of home improvement or any type of contracting experience can be trained to be a professional painter
A Focused Business
There is two very good things about the painting industry in general. In the first place, you will always have plenty of work to do. Secondly, the task of painting is an easily trained vocation. You can choose to be your own job site supervisor, or you can hire one and focus on growing your business. Either way, painting is something that any worker can become an expert in within a short period of time, and that allows you to deliver excellent results to each customer.
INTERIOR COMMERCIAL PAINTING
Just like the inside of a home, the interior of a business should be warm, inviting, and welcoming. That professional look ensures that clients feel comfortable and impressed. The interior of your business and its look has just as much influence on your reputation as your customer care does. Give your business the fresh and pristine look it deserves with Integrity Painting’s interior commercial painting services.
team is passionate about giving commercial spaces a touched-up, professional look. During our 25 years in business, we have painted the inside of offices, restaurants, banks, shopping malls, retail stores, daycares, and more, giving each a unique touch. Making your commercial space align with your brand is important, and we work to ensure our paint job does exactly that. Because you want to get back to business as quickly as you can, we complete our painting jobs as soon as we can, ensuring that you to have access to every corner of your business as soon as possible.
PAINTING FROM FLOOR TO CEILING
If you’re curious what we can paint, it’s probably better to ask what we can’t paint. Here at Integrity Painting, we do it all. We paint offices, warehouses, and other commercial spaces, and we’ll paint your building from floor to ceiling. We also provide trim painting and detail painting. Plus, we can install wallpaper or remove the current wallpaper that you have in your building. We also paint and finish cabinets, and we can add texture to your walls before painting. Feel free to learn more about our additional interior services, and choose Integrity for your next painting project.
THE BENEFITS OF INTERIOR COMMERCIAL PAINTING
Painting your commercial space may not be the first thing on your mind when you’re considering a renovation, but it’s always the finishing touch, and it’s the first thing that employees and other occupants will notice as they pass through your doors. If you’re on the fence about painting your space, we’re here to convince you that it’s not just a good idea for the aesthetic improvements it can provide, a fresh coat of paint provides a number of benefits for business operators and commercial space owners.
Rebrand
If you’re rebranding your company, or if your renting out a commercial space to a new business, then it’s time to repaint the walls. New paint can impress guests and clientele who are visiting your business, while old paint can be off putting, and it can affect the morale of your employees. In this way, repainting your space could mean more profit in the long run, and giving your space a facelift may improve the image of your brand.
How to name your painting business
I’m going to guide you through our four steps to name your painting business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our painting business name generator above and then scroll below to find the first step in the naming process.
steps to naming your painting business
This step process will help you name your painting business. In this example, I’m creating a name for a painting business that conveys the way that this is something that can improve your outlook on your home and life. Here’s each step I took in crafting these business names.
Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Brush”, “Strokes”, “Colors” and “Tones”, you can see that while these words can be related to Painting, they also give us the chance to play around with phrases that mention the quality and service that you can look forward to from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Get some feedback
You’ll now have a list of 3-6 great painting business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.